Privacy Policy
Effective Date: August 27, 2026
Waterfront of West Clay (“Waterfront of West Clay,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information you provide to us and information collected when you visit waterfrontofwestclay.com (the “Website”).
This Privacy Policy explains how we collect, use, and share information through our Website, email communications, text messaging/SMS communications, and customer relationship management systems.
1. Information We Collect
We may collect information that you voluntarily provide to us, as well as information that is automatically collected when you visit or interact with our Website.
Information You Provide
Depending on how you interact with us, we may collect:
- First and last name
- Email address
- Mobile or other telephone number
- Mailing address
- ZIP code
- Information about your home-buying interests
- Information you provide when requesting a tour or additional information
- Communications you send to us
- Any other information you voluntarily provide through our Website, email, telephone, text message, or other communications
Information Collected Automatically
When you visit our Website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Links and buttons clicked
- Date and time of visits
- Referring website or marketing source
- Approximate geographic information
- Website usage and interaction information
This information may be collected through cookies, pixels, tags, scripts, and similar technologies.
2. Google Analytics
We use Google Analytics, a web analytics service provided by Google, to help us understand how visitors use our Website.
Google Analytics may collect information such as your IP address, device and browser information, pages viewed, referring website, and interactions with the Website. We use this information to understand Website traffic, measure marketing performance, improve the Website, and better understand the interests and behavior of our visitors.
Google may process information collected through Google Analytics in accordance with its own privacy policies and terms.
You can learn more about how Google uses information from sites and apps that use its services by reviewing Google’s privacy information.
3. Cookies and Tracking Technologies
Our Website may use cookies and similar technologies to provide Website functionality, understand Website usage, measure marketing effectiveness, and improve our services.
Cookies may allow us and our service providers to recognize your browser or device and understand how you interact with our Website.
You can control or disable cookies through your web browser settings. Disabling cookies may affect certain Website functionality.
4. GoHighLevel CRM
We use GoHighLevel as a customer relationship management (CRM) and marketing communications platform.
When you submit information through our Website, request information, request a tour, communicate with us, or otherwise provide your contact information, we may store and manage that information within GoHighLevel.
Information stored in our CRM may include your name, email address, telephone number, communications history, Website or marketing activity, and other information you voluntarily provide.
We may use this information to:
- Respond to inquiries
- Follow up on requests for information
- Schedule and manage tours or appointments
- Provide information about Waterfront of West Clay
- Communicate with you regarding your interests
- Send requested information
- Manage email and text communications
- Measure and improve our marketing efforts
- Maintain records of communications and interactions
GoHighLevel may process information on our behalf as a service provider. Information collected through our Website or communications may therefore be transmitted to and processed by GoHighLevel’s systems.
5. Email Communications
If you provide your email address, we may use it to respond to your inquiry, provide requested information, communicate regarding a tour or appointment, or send marketing and promotional communications.
Marketing emails may contain tracking technologies that allow us to determine whether an email was opened or whether links were clicked. We may use this information to understand engagement and improve our communications.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the email.
Even if you unsubscribe from marketing communications, we may continue to send transactional or service-related communications when necessary to respond to your request or provide services you have requested.
6. Text Messaging and SMS Communications
If you provide your mobile telephone number and affirmatively consent to receive text messages from Waterfront of West Clay, we may use SMS/text messaging to communicate with you about your inquiry, requested information, tours, available homes or lots, promotions, and other related communications.
Message frequency may vary. Message and data rates may apply.
You may opt out of marketing text messages at any time by replying STOP to a message you receive from us. You may reply HELP for assistance.
Consent to receive marketing text messages is not a condition of purchasing a home, lot, or other property.
We do not sell or rent mobile telephone numbers or SMS opt-in information to third parties for their own marketing purposes.
7. How We Use Your Information
We may use information we collect to:
- Respond to inquiries and requests
- Schedule tours and appointments
- Provide information about Waterfront of West Clay
- Provide information about homes, lots, floor plans, and community offerings
- Communicate with you about your inquiry or interests
- Send requested email or text communications
- Send marketing and promotional communications when permitted
- Manage customer relationships
- Improve our Website and services
- Understand Website traffic and visitor behavior
- Measure marketing and advertising effectiveness
- Analyze leads and customer interactions
- Prevent fraud, abuse, or unauthorized activity
- Comply with applicable laws and legal obligations
- Protect our rights, property, and users
8. Sharing of Information
We may share information with companies and service providers that help us operate our business, Website, CRM, communications, and marketing activities.
These may include:
- Website hosting and technology providers
- Google Analytics and related Google services
- GoHighLevel and related CRM, email, and communications services
- Email and SMS service providers
- Website developers and technology providers
- Marketing and advertising service providers
- Analytics providers
- Scheduling and appointment providers
- Real estate professionals or other parties involved in responding to your inquiry
- Professional advisors
- Government authorities or other parties when required by law
These service providers generally receive information as necessary to provide services to us and are not authorized to use your information for purposes unrelated to those services, except as otherwise permitted by applicable law.
We do not sell or rent your personal information to third parties for their independent marketing purposes.
9. Marketing and Lead Tracking
We may track how visitors arrive at and interact with our Website in order to understand which marketing channels generate inquiries and improve our marketing efforts.
For example, we may associate information you voluntarily provide through a Website form with the marketing source or Website activity associated with your visit.
This information may be stored in our CRM and used to understand the effectiveness of our marketing campaigns and communications.
10. Third-Party Websites
Our Website may contain links to third-party websites, social media platforms, real estate services, or other websites.
We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policies of those websites before providing them with personal information.
11. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no Internet transmission or electronic storage system can be guaranteed to be completely secure.
12. Children’s Privacy
Our Website is not directed toward children under 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
13. Your Choices
Depending on applicable law, you may have choices regarding your personal information and communications.
You may:
- Unsubscribe from marketing emails using the unsubscribe link provided in an email
- Opt out of marketing text messages by replying STOP
- Request information about the personal information we maintain about you
- Ask us to update inaccurate information
- Adjust cookie settings through your browser
- Contact us regarding your communications preferences
We will make reasonable efforts to honor applicable privacy choices and requests.
14. Do Not Track
Some web browsers offer a “Do Not Track” setting. Because there is currently no universally accepted standard for responding to Do Not Track signals, our Website may not respond to all such signals.
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, services, or applicable legal requirements.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.
16. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your communications preferences, please contact us:
Waterfront of West Clay
4301 Stone Lake Drive
Carmel, IN 46077
Phone: (833) 525-3466
Cell/Text: (317) 522-3970
Email: KShoopman@ShoopmanHomes.com
You may also contact us through waterfrontofwestclay.com.
Last Updated: August 27, 2026